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Tag: Wendy Montes de Oca

The 5 Faces of Your Customer – ETR

To help you get the most out of your Internet marketing, I have expanded on Mr. Godin’s “stranger/friend/customer” concept and added two key components: multi-buyer and advocate. And I’ll show you how you can leverage each of these segments to help grow your business.

Rescue Me? – ETR

Although some find rescue pop-ups intrusive or annoying, they definitely serve a purpose. And if even one sale is saved as a result, it’s worth it for the e-tailer.